I’ll be the first to admit that my Facebook persona is fairly different from my everyday self. This is not to say that my online personality is fake, but I believe that because we can easily control impressions online, I instinctively attempt to present the “best” version of myself online.
On Facebook, I rarely post statuses or photos. However, like many others online, I do want to seem sociable. I certainly friend at least a few people each month, and I message others, comment on posts, “like” various things, and reply to what my friends posts on my wall and vice versa. One might say that this is setting up a false pretense of being shy or even coy, but there are two reasons why I restrict my activity on Facebook: one, I honestly don’t have many witty, humorous, or informative things to say that I feel my entire friend list would appreciate, and two, I don’t want to seem like I spend too much time on Facebook by spamming notices on the dashboards of my friends. In reality, I’m considerably talkative around my friends or acquaintances that I’m comfortable blabbing to. I believe I restrain some parts of my naturally chatty personality because I don’t want to annoy others, particularly acquaintances on my friends list that I don’t know as well and I would not feel comfortable talking so much to in real life. Moreover, there are certain conversations (see: personal messaging on Facebook) that I’d prefer for some people to not even be privy too, to save myself the embarrassment of explaining why I poke fun at friends or why friends tease me, inside jokes, questionable language, etc.
As Goffman argues in his essay, when we present ourselves in everyday life, we consciously and unconsciously control the impressions that we give to others. Most of us do not go to such extents as status-obsessed but well-intentioned Preedy on the Spanish beach (whom I personally find a bit endearing and pitiful), but we definitely work to create a status for ourselves. Status is undeniably important, both offline and online: humans inherently want to be liked, and thereby want to achieve status. Online, this can be achieved by liking people, inviting others to events, etc., and in our everyday, offline lives, we also reign in our personality, speech, mannerisms, and facial expressions. As for myself, like most others I also desire status, otherwise I wouldn’t attempt to friend others or check in to places. I feel that online, I am far more blatant and assertive when talking with others because in some ways, Facebook highlights the need for status while simultaneously making it easier for users to meet and communicate efficiently, establishing for establishing weak ties, which Ellison defines as “loose connections between individuals who may provide useful information or new perspectives for one another but typically not emotional support.”
With Facebook in particular, because cover photos, the number of friends, likes, profile pictures, wall posts, notifications, comments, check-ins, and a multitude of other factors make judging a person’s social capital so simple, it is likely that casual observers of my profile page will be quick to assume my level of popularity and the depth of my relationships with others. Bourdieu and Wacquant define social capital as “the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition.” In other words, social capital is the pool of online and offline resources that an individual has access to from their relationships with others. While Facebook does make ranking levels of social capital among its millions of users relatively simple, the website also allows individuals to accrue social capital. As Ellison puts it:
It is clear that the Internet facilitates new connections, in that it provides people with an alternative way to connect with others who share their interests or relational goals… these new connections may result in an increase in social capital.
In terms of literacy, on Facebook, I do attempt to be decently literate. By this statement, I mean that I try to spell things correctly and at the very least I use correct spaces when typing and correct punctuation in order to avoid confusion. However, I definitely slack more online than I do in academic writing or in real life, only because within internet etiquette, it’s often socially acceptable to use abbreviations, improper grammar, emoticons, and poor capitalization and punctuation, as in the following meme about Facebook:










